It’s impressive when a company can re-invent a basic product, and actually have their new approach reach beyond the label of total gimmick. Take the belt and belt buckle for example – l mean, since forever (actually only since the Bronze Age, says Wikipedia), anyone who has ever had a need to keep their pants from falling down has accepted that a belt strap wraps around your waist, heads through a buckle, and then is affixed with a prong securing itself in a hole on the belt’s opposite end. The belt buckle strays a little from this method, but is still conceptually the same. So it is, so it was, so it always will be, right?
Enter The Mission Belt Company. Mission Belt has, without a doubt, changed the belt game. For the better. Not only do they make a better belt than what we’re all used to, they’re helping make the world a better place too. So beat that, conventional belt makers.
The major conceptual reinvention Mission Belt employs with their leather belts and buckles is a ratchet system, built into both the buckle and the leather strap. They’ve completely bypassed the standard holes and prong approach, instead giving you a completely different fastening experience. Conversely, Mission’s belt does away with the leather puncturing holes and replaces them with gear-like teeth on the underside of the strap. When this section hits the buckle after insertion, it’s met by the pawl on the backside of the connection point. The wearer simply slides the belt in as far as necessary, and the belt locks in place. When escape is necessary, freedom is only a release knob lift away. Readjustment requires only a push in on the strap – unlike the traditional belt that requires an entire unlatch and re-latch to get where you need to be. Don’t expect readjustment to be overly necessary though – unlike old style belts that can loosen over time through wear and tear, the Mission Belt stays locked in place all day unless you tell it otherwise.
Still need help with this new concept? Here’s a video walkthrough:
Mission Belts are resizable too — here’s another video walkthrough on how to shorten the leather strap.
Further, you can (likely) get a buckle with your favorite team’s logo on it. 22 NHL teams are available, alongside squads from the NCAA and NBA. Each team has 2-4 pre-set leather color options, but if none of them strike your combo fancy, you can mix and match your buckle with one of the 17 leather colors the company offers. And if sports belts aren’t your thing, they have a whole line of other fashionable belts to peruse instead. A standard belt/leather combo set runs $54.95, but alternatively you can pick your own buckle for $34.95, and then pay $20 for leather of your choice, to get the combination you desire or to switch up another setup you already have in play. Sizes fit small to large, accommodating 32” to 42” waists within those standard sizes, or you can customize a belt to fit up to a 56” waist.
Beyond all that, “Mission” is not only the company’s name, it’s also part of their business plan. For every Mission Belt sold, $1 is donated to Kiva, a non-profit peer-to-peer “micro-lending” organization that helps provide opportunities to support economic development and entrepreneurship around the globe. To learn more about how Mission Belt’s team up with Kiva helps fight global hunger and poverty through micro-lending, read Mission’s statement on their practices here, visit Kiva’s website www.kiva.org, and visit Mission Belt’s Kiva lender profile here.
Look good with Mission Belts, and feel good about looking so good too!
Wanna win your own Mission Belt? I am giving away a size medium (up to 35″ waist) LA Kings buckle with “Cool Grey” strap to the first commenter who can correctly answer the following question:
Wayne Gretzky finished his NHL career with 2,857 regular season points and 382 playoff points. What is the combined total of regular season AND playoff points he scored for the LA Kings?
The first person to leave the correct total in a comment will win! Good luck!