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XP PSP s01e17: Warrior Hockey brand manager, Keith Perera

February 1, 2015 Leave a comment

Perera1Warrior Hockey’s Brand Manager, Keith Perera, calls in for episode 17 to talk about Warrior’s generous equipment donation to the Jeju Islanders Hockey Club in Jeju, South Korea last year, the evolution and maturing of Warrior’s products, the difference between marketing to hockey and lacrosse players, the role social media plays in product sales and brand loyalty, the hockey equipment business, Warrior’s presence in the NHL and other hockey leagues, what guys like Dustin Byfuglien and Ryan Smyth request from them, why the Oilers and Sabres are so bad and how to fix them, and a whole bunch more.

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