Warrior Hockey’s Brand Manager, Keith Perera, calls in for episode 17 to talk about Warrior’s generous equipment donation to the Jeju Islanders Hockey Club in Jeju, South Korea last year, the evolution and maturing of Warrior’s products, the difference between marketing to hockey and lacrosse players, the role social media plays in product sales and brand loyalty, the hockey equipment business, Warrior’s presence in the NHL and other hockey leagues, what guys like Dustin Byfuglien and Ryan Smyth request from them, why the Oilers and Sabres are so bad and how to fix them, and a whole bunch more.
It’s impressive when a company can re-invent a basic product, and actually have their new approach reach beyond the label of total gimmick. Take the belt and belt buckle for example – l mean, since forever (actually only since the Bronze Age, says Wikipedia), anyone who has ever had a need to keep their pants from falling down has accepted that a belt strap wraps around your waist, heads through a buckle, and then is affixed with a prong securing itself in a hole on the belt’s opposite end. The belt buckle strays a little from this method, but is still conceptually the same. So it is, so it was, so it always will be, right?
Enter The Mission Belt Company. Mission Belt has, without a doubt, changed the belt game. For the better. Not only do they make a better belt than what we’re all used to, they’re helping make the world a better place too. So beat that, conventional belt makers.
The major conceptual reinvention Mission Belt employs with their leather belts and buckles is a ratchet system, built into both the buckle and the leather strap. They’ve completely bypassed the standard holes and prong approach, instead giving you a completely different fastening experience. Conversely, Mission’s belt does away with the leather puncturing holes and replaces them with gear-like teeth on the underside of the strap. When this section hits the buckle after insertion, it’s met by the pawl on the backside of the connection point. The wearer simply slides the belt in as far as necessary, and the belt locks in place. When escape is necessary, freedom is only a release knob lift away. Readjustment requires only a push in on the strap – unlike the traditional belt that requires an entire unlatch and re-latch to get where you need to be. Don’t expect readjustment to be overly necessary though – unlike old style belts that can loosen over time through wear and tear, the Mission Belt stays locked in place all day unless you tell it otherwise.
Still need help with this new concept? Here’s a video walkthrough:
Mission Belts are resizable too — here’s another video walkthrough on how to shorten the leather strap.
Further, you can (likely) get a buckle with your favorite team’s logo on it. 22 NHL teams are available, alongside squads from the NCAA and NBA. Each team has 2-4 pre-set leather color options, but if none of them strike your combo fancy, you can mix and match your buckle with one of the 17 leather colors the company offers. And if sports belts aren’t your thing, they have a whole line of other fashionable belts to peruse instead. A standard belt/leather combo set runs $54.95, but alternatively you can pick your own buckle for $34.95, and then pay $20 for leather of your choice, to get the combination you desire or to switch up another setup you already have in play. Sizes fit small to large, accommodating 32” to 42” waists within those standard sizes, or you can customize a belt to fit up to a 56” waist.
Beyond all that, “Mission” is not only the company’s name, it’s also part of their business plan. For every Mission Belt sold, $1 is donated to Kiva, a non-profit peer-to-peer “micro-lending” organization that helps provide opportunities to support economic development and entrepreneurship around the globe. To learn more about how Mission Belt’s team up with Kiva helps fight global hunger and poverty through micro-lending, read Mission’s statement on their practices here, visit Kiva’s website www.kiva.org, and visit Mission Belt’s Kiva lender profile here.
Look good with Mission Belts, and feel good about looking so good too!
Wanna win your own Mission Belt? I am giving away a size medium (up to 35″ waist) LA Kings buckle with “Cool Grey” strap to the first commenter who can correctly answer the following question:
Wayne Gretzky finished his NHL career with 2,857 regular season points and 382 playoff points. What is the combined total of regular season AND playoff points he scored for the LA Kings?
The first person to leave the correct total in a comment will win! Good luck!
Unwilling to be restricted to being just an annual summer event, the Jeju Cup will be contested for a second time this calendar year — this time at the 2014 Jeju Cup Winter Classic.
On December 7th, 2014 players of all skill levels and from all locales are invited to be part of a full day of street hockey action — to declare the second Jeju Cup champion, and to push towards our goal of raising 1,000,000 KRW (approxmiately $1000 CAD) for the Jeju Islanders Hockey Club.
As of now, all Jeju Islanders weekly games and events rely solely on donations and out of pocket payments to operate. As our team has grown to regular weekly games of over 20 participants each week, and tournaments with attendance many times that, so have our required expenditures increased. Currently, we need funding for:
- The rental or construction of an equipment storage facility.
- Current and future tournament/event costs.
- new sticks as old ones break, and to accommodate our rising amount of players.
- stick tape.
- street hockey balls.
- goalie equipment.
- equipment maintenance.
- proper goal netting (currently our nets are lined with fishing netting).
To reach that goal, we’ll have mini-game prizes, silent auction items, t-shirts for sale, concessions, and our registration fee that gets you a full day of tournament games, and lunch.
If you’d like to be a part of the competition and the effort, fill out this registration form:
Once you’ve filled out the registration form COMPLETE YOUR REGISTRATION and secure your spot in the tournament by transferring 25,000 KRW via ATM bank transfer to:
Jeju Bank 18-02-312272
You can also pay your registration fee online by clicking on this PayPal Pay Now button:
OR if you are a local you can pay me cash directly when I see you.
To get to the rink, get yourself to the Jeju City bus terminal on the 1132 highway. Head south a few blocks and fade a little east. It’s right beside the swimming pool in the Sports Complex. Here’s a map:
We are also actively seeking event sponsors who would like to have their company and/or product benefit from the exposure the Jeju Islanders and the Jeju Cup can offer them in our local community, and throughout the world, online. For sponsorship inquiries, please email email@example.com
Read about the inaugural Jeju Cup street hockey tournament:
1) In the Jeju Weekly: http://www.jejuweekly.com/news/articleView.html?idxno=4231
See you at the rink!
President & GM, Jeju Islanders Hockey Club
NHL hockey legend, Bernie Nicholls, and Hollywood stuntman and filmmaker, Ace Underhill have teamed up to build the World’s First Sports Stock Market. The duo’s brainchild, the All Sports Market App (ASM), is a sports stock market App where fans can buy and sell shares in their favorite NHL, NBA, and NFL teams.
After each game, the winning teams payout dividends to their shareholders (note: the app is free, and no real money is involved). Players can accumulate SportsFolio Points to exchange for ASM Dollars (the in-app currency), which can then be used to buy real sports memorabilia and other sports products from the Rewards Store (opens in or before January 2015, though points are collectible now). The program parallels the real stock market, except that ASM uses sports teams from leagues that people actually know, rather than unfamiliar businesses listed on the New York Stock Exchange.
ASM is free to download, free to play, and offers sports fans an alternative to “gambling”, instead focusing on “investing”. It’s more of a “reality sports” product, rather than a “fantasy sports” product.
“As a player, I always loved the fans and appreciated them,” Nicholls said. “I’ve tried to give back as much as I can. All Sports Market is taking it to the next level by opening up a whole new world of fun and opportunity for sports fans everywhere. It’s simple. You buy and sell teams like stocks on the stock market. When they win, you win!”
“ASM is a quantum leap beyond fantasy sports,” Underhill remarked further. “We know fans love consuming all the data they can find, following their players and bragging about them, but something is missing… a REAL connection to their favorite teams. We enable fans to own the game.”
The app, and its unique combination of founding talent, has drawn the attention of comedian Christopher Titus, film and television star Zack Ward, triple Grammy winner Ben Moody, Snoop Dogg, and many other celebrities and athletes who are participating in the worldwide launch over social media.
By contributing to and supporting the Snoop Youth Football League (SYFL), ASM seeks to help end financial illiteracy and create new opportunities for kids to learn finance through sports. The SYFL’s classroom setting and focus on education in addition to athletics makes a partnership with the sports stock trader a logical evolution.
“I love the kids and I always have,” said Nicholls. “I love the youth camps and programs. Having Snoop on board is just awesome. I know we’ll do great things together.”
“The children are our future,” Underhill continued in his manifesto on the sports trading movement. “As cliche as that sounds, it’s true. Financial illiteracy in this country, and the world, represses people’s abilities to overcome the day-to-day challenges of earning and handling money, as well as planning for their future. What if you could focus all that sports knowledge and passion into a positive change for your personal future?”
Upon reading Underhill’s statement, Snoop replied, “Run with it everywhere.”
ASM is a great way to really get involved with your favorite teams, giving players a feeling of novelty and involvement not normally gleaned from other sports products. It gives the fans a sense of empowerment both through the ownership of a team ‘share’, and the confidence that goes with having learned about stock trading, without having to open a text book.
You can download ASM for free on iTunes: https://itunes.apple.com/kr/app/asm-free!-allsportsmarket/id905746665?l=en&mt=8
Read more about ASM online:
3) The Hockey Writers: http://thehockeywriters.com/all-sports-stock-market-ex-nhler-bernie-nicholls-explains/
AllSportsMarket (ASM) is operated by The New Sports Economy Institute, a 501(c)(3) non-profit organization established to teach finance through sports. Ace Underhill is the sole technical architect with over 15 years experience working in movies, television, and music videos with such luminaries as Snoop Dogg, Coldplay, Rihanna, Foo Fighters, and other top artists worldwide. Bernie Nicholls is ASM’s spokesman and sports industry liaison. Bernie was an explosive scorer who accumulated over 1,200 career points while playing for six NHL teams. Recently, Bernie helped coach the L.A. Kings to their first Stanley Cup in 47 years.
The Snoop Youth Football League is a 501(c)(3) non-profit organization founded to provide the opportunity for inner-city children to participate in youth football and cheer. The SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics. Visit: http://snoopyfl.net/
In episode 15 of XP PSP, Harold Dale and I start out the show with a discussion of the legal trouble that NFL players have found themselves in this season and whether or not it’s actually hurting the league at all, then former Dallas Cowboys cheerleader Candice Carr calls in to talk about her cheerleading career for arguably the world’s most popular and recognized cheer squads, as well as to give her take on the lawsuits brought against NFL teams recently by the cheerleaders of the Buffalo Bills, Cincinnati Bengals, and Oakland Raiders.
Thinking about attending an NHL game or two this season? The leading resale ticket market aggregator/data source, TiqIQ ( www.tiqiq.com ) has got your budgeting covered as they’ve gathered ticket price info from the entire NHL to show you what’s affordable, what’s not, and everything in between. Here’s what they found out:
- The average price for an NHL ticket is currently $162.96, which is 1.29% higher than the price this time last year ($160.89)
- We have seen over the past several years, prices from now till end of season tend to drop anywhere between 18%-29%
- Below are the Top 5 teams with the most expensive tickets this season:
- Leafs: $373.50
- Canucks: $282.58
- Blackhawks: $275.65
- Oilers: $259.83
- Flames: $241.18
- The team with the lowest average price currently are the Tampa Bay Lightning at $77.21
- The team with the biggest % increase from last season to this season is the Ducks at 75.95% ($55.23 to $95.51) and the Jets had biggest decrease at -24.16% ($206.53 to $156.64)
- Below are a few other notable teams and their change in price from last year:
- Rangers: -6.62% ($233.42 to $217.97)
- Kings: +5.74% ($125.73 to $132.95)
- Blackhawks: -13.03% ($316.94 to $275.65)
- Islanders: +41.17% ($89.17 to $125.88)
- Avalanche: +17.92% ($87.11 to $102.72)
With teams from the Western Conference winning 60% of the Stanley Cup championships since the league split into Eastern and Western Conferences in 1994, does the NHL’s most recent alignment structure disadvantage Eastern Conference teams? New statistical research says Yes!
Last year, the NHL realigned its conferences and divisions. The Eastern Conference now has 16 teams, while the Western Conference has only 14. Since there still are eight playoff spots in both conferences, teams in the West have a 57% probability of making the playoffs compared to just 50% for East teams.
This imbalance raises the question of how much more difficult it will be to make the playoffs in the East. In other words: How many more points—on average—will the East’s 8th seed team need to earn than the West’s 8th seed team to make the playoffs? If this difference—called the “conference gap”—is zero, we can conclude no team is facing an unfair advantage to getting into the playoffs. If the conference gap is not zero, we can question whether the realignment is fair.
To quantify this potential gap, Stephen Pettigrew, author of the Rink Stats blog (http://rinkstats.com/), estimated the impact of realignment using a Monte Carlo simulation of the new alignment’s scheduling matrix over 10,000 simulated NHL seasons (Monte Carlo methods are a common tool for statistical researchers to simulate games and seasons in hockey and other sports).
Pettigrew’s analysis reveals that when team talent is roughly distributed evenly between the two conferences, it will require 2.74 more points on average to make the playoffs in the East than in the West. So, on average, an Eastern Conference playoff-hopeful team will need to win one or two more games than a Western Conference playoff-hopeful team.
This finding has far-reaching competitive and financial implications for the NHL. For owners, it means imbalances in the revenue earned from home playoff games. Western Conference teams will make the playoffs at higher rates than Eastern Conference teams, resulting in at least two extra games of ticket and concession sales. For players, it means playing for a Western Conference team gives them a better chance of winning the Stanley Cup in any given year since simply making it to the playoffs gives them a chance to win it all. For fans of Eastern Conference teams, it means a higher probability their season will end too soon and less of a chance that in any given year his or her team will win the Stanley Cup.
Pettigrew’s analysis is reported in the September 2014 issue of the Journal of Quantitative Analysis in Sports (http://www.degruyter.com/view/j/jqas), a publication of the American Statistical Association (www.amstat.org).